About Us
Welcome to JAYRO!
Hi, I’m Julia, a 19-year-old British girl who took a leap of faith at 18 by packing my bags in New York City to pursue my dream of attending fashion school and creating my own brand!
The name JAYRO was inspired by my dad, who affectionately nicknamed me "JRO." Watching him build and run his own business throughout my life has been incredibly inspiring, and I’ve always wanted to follow in his footsteps. Over the years, I’ve explored various mini business ventures, from sourcing and reselling vintage clothing to curating personalized styling bundles. But deep down, I always knew my ultimate dream was to launch my own brand.
Living in New York the last year has not only given me the skills but also the confidence to turn this dream into a reality and I am bringing this home to the UK with me. The city is a whirlwind of energy and creativity, brimming with inspiration at every corner, and I’ve been lucky to meet some truly amazing people along the way. I’ve learned that clothing is more than just fabric that lasts—it’s a storyteller. Some of my most cherished memories are tied to what I was wearing at the time, and my goal is to create that same emotional connection between my customers and their clothes.
Each collection is a reflection of my journey, the incredible women I’ve met, and the friendships I’ve formed. That’s why my debut collection, New York Minutes, felt like the perfect way to start. My designs are created to make women feel confident and beautiful while staying classic and timeless—pieces you’ll want to treasure forever. Every item is thoughtfully crafted to last, ensuring you can wear them season after season, with unbeatable cost-per-wear value.